This tribal design has reached the level of acclaim that we at Ironville could only dare to imagine. This hand drawn mark has been displayed on a myriad of shirts over the past few years. To our surprise, it's even made it's way onto the tattooed SKIN of a select few hardcore Ironville loyalists!
When we designed our logo, we wanted to create a character within the wordmark that could stand on it's own. (Like on squat night when your spotter doesn't show.) The "V" is the single letter that stood out as what might make for a unique stand-alone shape. We worked it... and re-worked it some more. And what we ended up with is a tribal piece good enough to be worn without reference to anything else.
This gym shirt doesn't imply either bodybuilding or powerliifting. It doesn't even refer to the gym lifestyle, or lifting at all. This is because we recognize our audience as people that live a lifestyle that may or may not define them. Sometimes we just like to wear something cool. Whether it be on the back of our shirt, or the toughened skin beneath.